Berks Schuylkill SCORE Fall Courses

Do you need help with your business idea? Do you need a bit of support to move your existing business along? Listen to these audios to learn what SCORE has in store for you this Fall! Learn from the best.

How To Start Your Own Business

According to a recent study by the Small Business Administration, in any given year about 7% of the U.S. working-age population is actively engaged in efforts to start a business. This is the “American Dream.” Many people aspire to become entrepreneurs but don’t know how or where to begin. Developed and taught by a panel of SCORE counselors and local business professionals with direct, small-business experience, this workshop provides strategies and insights on how to get started and how to sustain commercial momentum. This course is designed to help the budding entrepreneur understand the practical aspects of basic business principles vitally important to both startup and newly established enterprises: organization, sales, marketing, accounting, finance, legal issues, insurance, social media, and business planning. Workbook is included. 


 

Developing a Comprehensive Business Plan

Planning is your map to success in the business world. This course is a must for anyone starting a small business and/ or buying, financing, or refinancing one. Taught by SCORE counselors, this step-by-step process will help you (1) move ideas from your head to paper in an organized, clear and convincing manner; (2) identify those key points that can make or break your chances of success; (3) discover what critical points commercial lenders typically focus on; and (4) avoid the most common mistakes in business planning and analysis. Workbook is included.


Business Law for the Small Business

Starting and running a small business means understanding the laws that govern commercial operations. Legal issues are intertwined with a variety of aspects of providing your products or delivering your services, particularly in the preliminary stages of an enterprise. All business owners should have a basic understanding of the laws and regulations to avoid future legal problems. When starting a business, topics such as business ownership and structure, name of the entity and registration, licensing and permitting requirements, and formal agreement among the principals are just a few of the major items to be addressed. For the operating business, the issues may range from contracting and labor law and intellectual property protection to warranties and the conduct of e-commerce on the Internet. This workshop is taught by attorneys who specialize in the legal aspects of the small business environment. Workbook is included. 


 

The Right Start to Using Social Media Marketing

The opportunities of using social media for your business are endless. The questions are: What do you use, Facebook or LinkedIn? What about Instagram? How do I know what to use and how to manage my time and money? This is a three-week, beginner’s course about achieving effective social media marketing communications for you and your business. We’ll show you how using social media can support your business objectives. You will learn how to set up your account and manage your social media messages in a fun, interactive, and practical way. Discover what the pitfalls are of using Social Media. Find out which social media sites work best for you and your business and how to manage when and where to deliver your messages. It’s no longer an option to be on Facebook, LinkedIn, Twitter or the many other social sites on the internet. Social Media marketing has matured to become an integral part of marketing your business today. Learn how to become involved and embrace Social Media marketing for your business.


 

SCORE Lion Launch

Lion Launch is open to the community as well as Penn State students and staff. The first phase of Lion Launch is a ten-week Bootcamp entitled How to Start or Grow your Business. Some of the subjects provided in the ten week session include: human resources, marketing, social media, and insurance, to mention a few. SCORE has been very instrumental in implementing Phase I of the program by helping to create the curriculum and provide the speakers for the Bootcamp.

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