Don’t Get Hooked
Red Ribbon Week is the oldest and largest drug prevention campaign in the country. It serves as a vehicle for communities and individuals to take a stand against drugs and violence. Through drug prevention and education, youth and families are encouraged to live drug free lives. Prevention Specialist, Dan Pfost shares the story behind Red Ribbon Week, which commemorates the ultimate sacrifice made by a Drug Enforcement Agent, Enrique “Kiki” Camarena, who died at the hands of drug traffickers in Mexico while fighting the battle against illegal drugs. Dan says this year’s theme “Don’t get Hooked” is to remind youth not to use alcohol and other drugs, as well as behaviors such as gambling. Over 50 schools in the county are participating in Red Ribbon Week. Berks County is celebrating Red Ribbon Week from October 21st – 28th.
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