Partner With The Reading Royals And Grow Your Business
Kevin Steele, President of the Berks Schuylkill Oil Heat Association talks with Alexy Posner for the Reading Royals about their 10 year partnership. Kevin says they started the relationship with the Royals by placing signage at the rink. They worked with Mark Wallace to explore other ways to collaborate including involvement with the penalty box, hospitality games and the alumni game.
Kevin says, “it’s the perfect partnership with the Royals because it allows a space and place to network with our members and their customers … a perfect ground to sow seeds of business partnerships and say thanks to clients.” Kevin says this collaboration allows the Berks Schuylkill Oil Heat Association to keep top of mind awareness with their members during their busiest time of year. Kevin appreciates the commitment to the Reading Royals commitment as it is in line with the Association. Over the last 10 years they were able to raise $50,000 to help families with their heating bills.
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