The Reading Royals Really Listen!
‘Shoot For our Community’ promotions every Saturday night. Todd Rothenberger, Senior Vice-President and Chief Marketing Officer at Diamond Credit Union, talks about the evolution of their partnership with the Royals. He appreciates the commitment the Royals give to their partners, listening and sharing ideas to implement fun ways to support the community.
He says it is a nice mix because the Royals have great relationships with so many in the community. Over $3000 has been donated to 13 charities through the ‘Shoot For Your Community’ promotion. Todd talks about the big win, when an employee who never held a hockey stick scored $1000 on ‘Pink In The Rink’ night!
Learn more about the Reading Royals We Believe Series!